Twice a year Panama City Beach welcomes over 60,000 motorcycle enthusiasts traveling from all over the nation to what has been called the “Most Biker Friendly Free Rally in the United States.” Bikers, vendors, musicians, and exhibitors all gather to experience Thunder Beach in Panama City Beach. 

The free, four-day rally features over 200 vendors and exhibitors, a bike parade, beauty pageants, poker runs, live music, motorcycle stunt shows, tattoo contests, bike shows with category judging, and more. Panama City Beach Bike Week events occur at multiple venues throughout the area.

When is Bike Week in PCB?

Thunder Beach Motorcycle Rally takes place in the spring and fall every year along the beach. The Spring rally generally occurs the first week of May with the Fall rally scheduled for late October. Both rallies are packed with hundreds of national vendors, renowned bike shows, amazing entertainment, and fun riding along the coastal highways and byways. This year, the Spring Rally will be held April 30-May 4, 2025. Check out our Events Calendar for more upcoming dates. 

Official Venues for Thunder Beach in PCB

Harley Davidson PCB

Harley-Davidson entertains with fun music all day, epic giveaways, three full bars, a vendor village, bike detailing and pinstriping, great food, and the largest selection of motorcycles for sale under the big tent. 

This state-of-the-art motorcycle dealership is located on Highway 98, locally known as Back Beach Road, just one mile east of Pier Park and Frank Brown Park. Harley Davison offers an abundance of free bike parking and free shuttles are provided to and from the nearby car parking area at Destiny Worship Center.

Frank Brown Park

Frank Brown Park is where you will find the most expansive layout of exhibits, bike builders, official Thunder Beach Merchandise, vendors, and of course the Thunder Beach Motorcycle Rally Concert Series. The expanded Thunder Beach Saloon is open daily with daily live music under the large tent and a high-wire motorcycle stunt show 3 times daily. The safest and most convenient entrance and exit is the traffic light at North Pier Park Drive.

Crossroads Vendor Village

Crossroads is located at 15238 Front Beach Road, directly across the street from the beach. This diverse Vendor Village continues to grow each rally dramatically. They have a full bar, a variety of food vendors, and plenty of covered seating. The Crossroads will host custom bike shows, sound-off contests, and daily competitions. Official Thunder Beach Merchandise will be on sale.

Hours of operation during the Rally will be Wednesday thru Saturday 10 am to 10 pm, and Sunday from 9 am to 1 pm.


The Bike Rack

The Bike Rack is located in Miracle Strip Event Parking at 12000 Front Beach Road, directly across from the County Pier at the beach. The Bike Rack offers free entry to paved parking, vendors, stunt shows, live music, and burnouts. They have great happy hours, Dad Bod competitions, bike games and contests, bikini contests, food, and more. 

Sharky’s

Sharky’s Beachfront Restaurant is serving up delicious food directly on the beach. There will be delicious drinks served under the tiki and live music nightly. The relaxed beach vibe and a menu of mouthwatering favorites like snow crab legs, oysters, sandwiches, and ribeye, make Sharky’s a favorite for guests.

Hammerhead Fred’s

Hammerhead Freds is the place to be during bike week with events and live entertainment specially created for Thunder Beach. Hammerhead Fred’s Welcome Party features a Miss PCB bikini contest and live music till midnight. 

Hammerhead Fred’s has delicious seafood and oysters with a fun laid-back beach vibe. The outdoor patio area has plenty of space to accommodate guests with an indoor air-conditioned seating area available as well. 

What are the Thunder Beach Hot Spots?

Panama City Beach is rocking with excitement during spring break. You will want to check out Salty Goat, Ms. Newys, Wicked Wheel, and Whiskeys, where bikers and locals congregate to show off their bikes, listen to music, and let loose at the beach.


Vendors, Contests, Music and More during Bike Week in PCB

Thunder Beach has the best motorcycle vendors and shopping. Visitors will find everything from leathers, jewelry, big wheel kits, performance upgrades, and more. Take a look at the full vendor list.

Thunder Beach hosts top bike contests and motorcycle shows in the country including the Urban Rides All-Cycle Showdown,  Baggers & Tailz Custom Bike Show, Thunder Beach Biker sound-off competition, antique bike show, and more. For a complete schedule of bike shows check out the Official ThunderBeach Website

You can find live music at Thunder Beach Saloon in Frank Brown Park, Bike Rack, Hammerhead Freds, Sharky’s, Ms.Newbys, and The Tiki Bar at Sandpiper Beacon. For a full list of live music check out The Rally Concert Schedule

Book Your Thunder Beach Stay in Panama City Beach

We’ve got the most places to stay in PCB for Bike Week, so book your stay with us today! We have vacation rentals in all the top resorts up and down the Strip including Origin at Seahaven, Summerhouse, Calypso Resort, Grand Panama, and so many more!